WHAT CAN YOU DO WITH PYTHÍA?
Estimate the CLV of customers based on their behaviors, overcoming socio-demographic classifications
Provide customer churn in order to activate a recovery protocol
Profiling the customer based on the estimated purchasing propensity to plan targeted sales
Produce a strategic database using cross-referenced data from different channels
Foster contentment and satisfaction index of one's customer base
MARKETING STRATEGIES
1
SEGMENT
THE SEGMENTS TO INVEST IN ARE IDENTIFIED
2
OBJECTIVES
ON THE BASIS OF THE SEGMENT, THE OBJECTIVE IS ESTABLISHE, WITH THE PURPOSE OF ANTICIPATING A NEED.
3
MESSAGE
IDENTIFY THE CORRECT MESSAGE TO SEND.
4
ACTION
THE COMMUNICATION CHANNELS ARE ACTIVATED TO REACH THE DIFFERENT TARGETS.
1. SEGMENT
THE SEGMENTS TO INVEST IN ARE IDENTIFIED
2. OBJECTIVES
ON THE BASIS OF THE SEGMENT, THE OBJECTIVE IS ESTABLISHE, WITH THE PURPOSE OF ANTICIPATING A NEED.
3. MESSAGE
IDENTIFY THE CORRECT MESSAGE TO SEND.
4. ACTION
THE COMMUNICATION CHANNELS ARE ACTIVATED TO REACH THE DIFFERENT TARGETS.
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