From June 6th AGS IdeaHub will be in prime time on Sky channels dedicated to Cinema, Sport and news with the kick-off spot produced by the Advertising Agency Merlo.
From June 6th AGS IdeaHub, a state-of-the-art device designed from the collaboration between AGS and the Chinese giant Huawei, lands on television, debuting on Sky-branded screens to reach the target audience.
The 30 second commercial “AGS IdeaHub. Change perspective ", created by the Roman advertising agency Merlo, unravels the potential of IdeaHub, an innovative 3-in-1 solution conceived for smart working: multimedia interactive whiteboard, projector with screen and bundled audio let alone professional tool for online meetings, webinars and video calls.
For its launch campaign, AGS choosed Italiaonline, the largest Italian internet company, as its media agency.
IdeaHub is a solution custom-built for companies and professionals looking for a simple but effective tool to enhance their competitiveness at work. A combined strategy envisaged with a media mix capable of reaching all audiences. The first airing of the commercial will officially kick off publications on professional newspapers, email marketing, branded content projects and targeted social campaigns.
With regard to the diverse touchpoints, digital and otherwise, the product storytelling will be narrated, ensuring the employment in real use scenarios and highlighting specific features.