PHARMA PORTALA 2.0 PORTAL FOR B2B CUSTOMER CARE
Making communications and relationships with over 14,000 pharmacies throughout Italy easier and more efficient, as well as increasing customer retention, were the demands of a major pharmaceutical company.
To meet these needs, a team of 5 AGS specialists has designed and developed – on an existing application platform – a web portal accessible from all devices, from smartphones to PCs.
The “Pharma Portal” created by AGS has become a place of contact, dedicated to communication and interaction between the pharmaceutical company and pharmacists, who on the platform can access many services, including:
- Pharmaceutical company’s price lists for ordering
- Accounting information
- Commercial information
- Customizable marketing material
- Loyalty programs
To facilitate the sharing and exchange of ideas, the portal is integrated with social networks.
The portal also has a section dedicated to professional development, aimed at professionals, and a customer care system through chat that allows you to communicate quickly with the company.
The Pharma Portal has evolved into an “animated” space used by customers at 360 °, a virtual place to support the business in which to share ideas and implement projects, as well as carry out daily activities.
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